Archive for the ‘gym business’ Category

I learned over the years that you shouldn’t spend more than you make. When I moved from my old location to what is now the Cave, I kept that financial approach in place.

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Just about everything we bought was used. The rest we made ourselves or had skilled friends  make it for us.  On rare occasions we bought new stuff, but only as needed.

In contrast, all around there was  a major fitness organization hitting hyper growth and bigger fancier gyms were springing up around us quickly.

I stuck to my original plan and heard through the grapevine that I was being mocked as “the old guy with the dumpy gym”, and  who in their right mind would want to train in a place like that? They  didn’t have anything fancy or shiny there, no mirrors, no sound system, no amenities of any kind.

I have to laugh now, looking back, a number of those people are gone now.

My training philosophy is still very basic as is my gym.

I am now older and the Cave is going strong!

Nothing fancy, just results!

 

I used to run very large martial arts classes, up to about 100 people at once.

Over they years, I found it was much better to work with smaller groups

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  • better coach to client ratio means more quality instruction
  • safety is improved
  • results are better
  • less overhead

When I transitioned to the strength and fitness world, I started out small, like many people do. Unlike many others, I decided to keep my gym small, “old school-style”.

Big fancy gyms are all over the place in  my area, like yours I’m sure.

https://www.insidermonkey.com/blog/7-most-expensive-gyms-in-america-360537/2/

So, if you have a small warehouse gym or other small gym, and love what you do,

here’s some tips to keep you up and running in the midst of all the monsters around you:

  • don’t be intimidated by the big chain gyms, they cannot offer what you do
  • plan before you spend, and spend less than you make
  • buy used equipment or make your own whenever possible
  • don’t buy what you want, buy what your client need
  • build your reputation by getting measureable results for your clients through excellent coaching
  • keep advertising to a minimum, it is often a waste of money (in fact, we don’t advertise our gym at all)
  • don’t take credit cards, the processing fees are way too high
  • small gyms don’t need software to track their clients progress
  • don’t buy expensive sound systems ( we don’t have any at all)
  • remember, no one person will make or break your gym
  • don’t chase after “super stars”
  • don’t follow fads
  • build on the basics
  • invest in your own training regularly
  • keep learning from credible sources

I hope you find this helpful!

 

Many people have an aversion to the truth, especially hard truth.  Some gyms will pander to the hyper-sensitive people out there; but real gyms won’t.

It seems no one want to be told they are wrong, even if they are.

Maybe that’s what a “judgement free zone” is. You can really be doing it all wrong and no one will tell you the truth.

Kind of like they want to hear about heaven, but don’t mention hell. If you are deadlifting or squatting with bad technique, you are at risk of an injury. I’d rather hurt your feelings than see you really get hurt and end up in the hospital

At the Cave, thin-skinned, easily-offended people  will not be allowed to train there. Everyone has to be willing to be coached, work  hard and be honestly corrected.

That doesn’t mean a good coach has to yell at everyone and drop f-bombs on them; however, he must tell them the truth or he is a lousy coach.

Never settle for a coach or trainer who is mainly interested in your money, not your progress and safety.

 

We are really psyched to let you know about our new website,  macefit.com

which is for people who want to start a mace and club training program at their gym.

You can see numerous people swinging maces online, but that doesn’t teach you how to program  the training for people just starting out.

We have tested and refined our method for doing just that over the last couple of years and our program is well-established.

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Go to macefit.com and sign up to follow our blog via e-mail!

I was listening to Bud Jeffries the other day on the Motivation & Muscle podcast show and he mentioned that many of the claims that people make about how much they make from their gym business are false. If you are spending more than you make, regardless of how many clients you have, you are losing ground.

With that in mind, here are a few tips that can help you avoid the stealthy “money leaks” most people never talk about.