I used to run very large martial arts classes, up to about 100 people at once.

Over they years, I found it was much better to work with smaller groups

IMG_2634

  • better coach to client ratio means more quality instruction
  • safety is improved
  • results are better
  • less overhead

When I transitioned to the strength and fitness world, I started out small, like many people do. Unlike many others, I decided to keep my gym small, “old school-style”.

Big fancy gyms are all over the place in  my area, like yours I’m sure.

https://www.insidermonkey.com/blog/7-most-expensive-gyms-in-america-360537/2/

So, if you have a small warehouse gym or other small gym, and love what you do,

here’s some tips to keep you up and running in the midst of all the monsters around you:

  • don’t be intimidated by the big chain gyms, they cannot offer what you do
  • plan before you spend, and spend less than you make
  • buy used equipment or make your own whenever possible
  • don’t buy what you want, buy what your client need
  • build your reputation by getting measureable results for your clients through excellent coaching
  • keep advertising to a minimum, it is often a waste of money (in fact, we don’t advertise our gym at all)
  • don’t take credit cards, the processing fees are way too high
  • small gyms don’t need software to track their clients progress
  • don’t buy expensive sound systems ( we don’t have any at all)
  • remember, no one person will make or break your gym
  • don’t chase after “super stars”
  • don’t follow fads
  • build on the basics
  • invest in your own training regularly
  • keep learning from credible sources

I hope you find this helpful!

 

Comments
  1. Gary Larrison says:

    Great advice for all small gym owners including myself. Staying small also means keeping your integrity intact meaning you don’t have to sell out to get more clients….if you have and keep a quality product they will come.

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