I used to run very large martial arts classes, up to about 100 people at once.
Over they years, I found it was much better to work with smaller groups
- better coach to client ratio means more quality instruction
- safety is improved
- results are better
- less overhead
When I transitioned to the strength and fitness world, I started out small, like many people do. Unlike many others, I decided to keep my gym small, “old school-style”.
Big fancy gyms are all over the place in my area, like yours I’m sure.
So, if you have a small warehouse gym or other small gym, and love what you do,
here’s some tips to keep you up and running in the midst of all the monsters around you:
- don’t be intimidated by the big chain gyms, they cannot offer what you do
- plan before you spend, and spend less than you make
- buy used equipment or make your own whenever possible
- don’t buy what you want, buy what your client need
- build your reputation by getting measureable results for your clients through excellent coaching
- keep advertising to a minimum, it is often a waste of money (in fact, we don’t advertise our gym at all)
- don’t take credit cards, the processing fees are way too high
- small gyms don’t need software to track their clients progress
- don’t buy expensive sound systems ( we don’t have any at all)
- remember, no one person will make or break your gym
- don’t chase after “super stars”
- don’t follow fads
- build on the basics
- invest in your own training regularly
- keep learning from credible sources
I hope you find this helpful!