I saw this on the wall of a bar, back in the day

I no longer drink any kind of booze, but when I used to I ended up in many “interesting” places (biker bars, usually). They have their own brand of humor and way of looking at the world.
This was a classic quote:
“We cheat the other guy and pass the savings on to you.”
For some reason, aside from the obvious humor, this stuck in my head for years.

It has a lot to do with how people run their businesses and, of course, live their lives.

I remember John Maxwell do a talk about leadership in business about business ethics.

He said there was no such thing as business ethics as opposed to being ethical in life overall, either you have ethics or you don’t.

This is very applicable to the fitness industry, which in many cases, there is a complete lack of ethics and integrity.

People need to be very careful who they listen to and who they trust when it comes to training.

I am thankful that I personally know some of the very best and most reputable coaches around. They stand head and shoulders above the rest.

Here’s a few things people need to consider when selecting a coach or gym–

  • how long have they been training themselves
  • how long have they been coaching others
  • how good is their safety record
  • how big are their classes (client to coach ratio)

now here’s some things that are not important when selecting a coach or gym–

  • how many square feet their gym has
  • how shiny is their equipment
  • how many clients do they have

You’ll notice I did not mention any certifications here. That is on purpose because some of the best coaches I know don’t have any at all, but they have decades of “real world” training experience and are very accomplished athletes.

Beware the guy or gal with the brand new t-shirt that says “Trainer” on the back. They  might have only completed a bogus certification somewhere and have never trained anyone.

Some certifications are very legit and I highly recommend them.

Do your homework before you join a gym or hire a coach. Be extra careful if they require a contract.

A word to the wise is sufficient.



Published by ironcave1

I am the owner of the Cave, a strength-based, veteran-owned, unconventional coaching facility. Our training is old school style, and it gets results!

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